Benham & Reeves to showcase London project Camden Goods Yard in Singapore
UK property builder St George, a network under The Berkeley Group, is revealing its updated development, Camden Goods Yard, to keen purchasers in Singapore. Situated in the popular province of Camden area of North London, this 999-year leasehold integrated development spread across eight acres of land, nestled between Camden Town, Primrose Hill and Regent’s Park. The development is set to be constructed in phases commencing in the second quarter of 2K25 and will introduce 644 new homes to the estate.
The initial stage of the development, Primrose House, exudes 110 units range from studios, one-, two- and three-bedroom apartments. The apartments are built across in two towers spread between 14 and 11 storeys that share a podium.
viewers will be presented to Primrose House and Camden Goods Yard over a weekend. the development’s exclusive marketing agent in Singapore, St George and Benham & Reeves, will host a showcase activity at Berkeley’s local office on Level 16 of Marina Bay Financial Centre Tower 2 from morning to early evening.
Co-founder of St George North London, Stephen Kirwan, elaborated that the development’s significance in casting the future of Camden and the wider NW1 postcode sector. “Leveraging on the robust of the country, Camden Goods Yard will not only accommodate alluring new homes and retail outlets but also three acres of new landscaped open space and public squares for the entire neighbourhood to use,” he elaborated.
On top of the apartment blocks, Camden Goods Yard will have 173,000 sq ft of commercial space, including co-working lounge and light industrial workshops. There will also be a 48,000 sq ft Morrison’s grocer shops and a sky terrace with farm-to-fork restaurant. About 40% of the site will be devoted to curate defined landscapes, providing spaces for fun and healthy outdoor living.
A focal point of Camden Goods Yard is its sought after locale near Central London, says Doris Tan, regional director at Benham & Reeves. “The development is near to many amenities and major tertiary hubs in London, which will be a major attraction to Singapore purchasers,” she adds.
The project is a six- and nine-minute walk to the Chalk Farm and Camden Town subway metro station in Zone 2. King’s Cross St Pancras Station, an interchange for six Underground lines, is a 10-minute metro ride away, while one can arrive in Oxford Circus in 20 minutes.
Several of London’s top universities are situated in the nearby neighbourhood. This includes the University College of London and the London School of Economics, which are a nine-minute and 22-minute commute by metro, respectively. To add on, several colleges are within walking distance of Camden Good Yard, including Primrose Hill Primary and Hampstead Fine Arts College.
Camden Town present a wide spectrum of shops and dining options lining its High Street, just an 11-minute stroll from Primrose House. Along the Regent Canal, the well-known established Camden Market offers with its wide variety of stalls with different food and retail options. Premium boutiques and cafes can be seen in the nearby Primrose Hill area. Residents at Primrose House will also utilize seamless access to lush landscape, with parks such as Hampstead Heath and Regent’s Park nearby.
Residences at Primrose House are curated specially to have remarkable finishes while also being attractive appointed homes. UK design studio Tara Bernerd & Partners was appointed to curate upmarket interiors for the development. The firm has worked on interior design projects for highend hotels like the Four Seasons in London, New York and Fort Lauderdale, Conrad Los Angeles and Rosewood Munich.
Dimension for small units measure 453 sq ft to 548 sq ft. Two-bedders are all at 883 sq ft, and three-bedders start from 1,011 sq ft. Inidividual dwelling has engineered timber flooring in the living and diner, carpeted flooring in the bedrooms. A customized kitchenette will be fully-equipped with kitchen appliances, including a fridge, dishwasher, oven, microwave and wine cooler. For the two- and three-bedders, all rooms comes with attached bath. Buyers can choose one of two interior design palettes: The Hockney palette offers darker-toned finishes, while the Hepworth palette offers mild and warm scheme.
Residents of Primrose House will rejoice in a spectrum of recreational activities and facilities, including an 18m indoor swimming pool, a gym, and a wellness suite featuring a sauna and steam room. The building also offers a alluring foyer, a lounge area, flexible working lounge and entertainment room equipped with latest sound and vision technology for an incredible movie encounter. Prices of units at Primrose House are estimated to start from GBP900,000 ($1.49 million) for a one-bedder and from GBP1.5 million for a two-bedder. Benham & Reeves’ Tan anticipate a overwhelming results to the project as a results of the quality of the product, its builder’s portfolio, and its status as a new launch in the renowned Camden area. “People who are accustomed to London and want a prime central London location will be attracted to the development,” she elaborated.
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